I was involved as technical supervisor for the event.
With the aim of taking an attentiongrabbing stand against major parties in the Federal Election Campaign of 2013 in Germany, the iDemo was developed as an original and media-savvy PR stunt. It realised the idea of the first interactive demonstration where a party demanded exactly what their voters wanted. People could submit their claims online using a microsite and social networks. Their demands were then uploaded live onto the digital screens at the actual demonstration, in front of the historic Brandenburg Gate in the government district of Berlin.
Client: Die PARTEI, Berlin
Design: Scholz & Friends KKLD*
Creative Direction: Martin Pross, Matthias Spaetgens, Björn Kernspeckt, Florian Schwalme, Mathias Rebmann
Art Direction: Wolfgang Warzilek, René Gebhardt, Mario Zaradic
Text: The German people, Andrea Senzel, Markus Emeling, Dustin Hoffmann, Martin Sonneborn, Mirko Derpmann, Marco Mougianni, Gerald Hensel
Account Management: Sven Rebholz, Jana Bähr, Catherine Welling, Hendrik Mann
Technical Realisation: Stephan Lämmermann, Jan Lüdtke, Philipp Hahn, Jens Hallmann, Lars Dombrowski, Timothy Cook (KKLD*), Janek Zimmermann (Scholz & Friends)
Agency Producer: Nina Heyn-Steur
Media: Alexa Montag
Event Consultant: Philip Zeim
Won:
4x ADC GOLD 2014 (out-of-home, dialogue marketing, event, text),
2x ADC SILVER 2014 (out-of-home/craft, communication/craft),
3x ADC BRONZE 2014 (digital media, innovative use of out-of-home),
ADC*E SILVER 2014 (events).